Goal
The goal of this study is always to examine how “mom admirers” impact on the current patterns regarding parasocial dating anywhere between admirers and you may idols and to obtain greater insights on motives fundamental the fresh purchase of idol dolls. Simultaneously, from the such as the feel and you may views out of men idol fans, the research seeks so you’re able to develop the fresh new knowledge of enthusiast choices and you will boost comprehension of the fresh new reasons driving idol-toy usage.
Design/methodology/strategy
Providing idol-toy people since search items, this research used textual analysis plus-breadth interviews to understand more about fans’ motives for buying idol dolls.
Conclusions
Idol toy requests was driven by the psychological connection, including certainly one of mom admirers just who attempt to present a feeling of handle and maintain a moms and dad–child relationships. Concurrently, to get idol dolls may also act as a good disguise to own girlfriend fans to cover up their close hopes and dreams regarding their idols. More over, idol dolls act as semiotic identifiers, attracting eg-minded admirers and you will putting on society recognition. It needs to be noted you to male idol fans, that are sensed deviant in the male normative, deal with analysis inside feminine-reigned over groups, looking for then evidence of credibility.
Simple effects
This study promotes knowing the motives about idol-doll orders and certainly will let marketers for the providing toward psychological demands off fans, such as for example mommy fans, by the creating and you will profit dolls one to resonate making use of their need sense out-of accessory.
Personal ramifications
From the taking and concentrating on the good aspects of partner points, this study causes the brand new constant process of de-demonization and you may normalization away from fandom. On vackra Brasiliansk kvinnor the other hand, this research and additionally tries so you’re able to sign up to a full insights of the problems and you may emotional needs of Chinese more youthful generation.
Originality/worthy of
This study explores the latest less than-explored mommy-lover group’s psychological demands as well as their motivations of purchasing idol-dolls. Additionally, it recognizes the latest distinct perspectives and you will experience out of men idol fans, providing a and you may novel thoughts for the idol-toy practices.
step one Inclusion
” tabindex=”0″> based on celebrities’ looks were offered just like the a unique form getting Chinese fans to share with you its strong affection for their precious idols, ultimately causing the production of a unique Chinese fandom people. With the Weibo (perhaps one of the most prominent social networking systems during the China), the internet area to have idol-doll-creators, consumers, and you may idol admirers now has obtained more than 460,000 followers that is extremely feminine-ruled. On this program, it’s quite common enthusiasts, who has a vast type of idol dolls, to create adorable photos and you may display the enjoy within the dressing up and implementing cosmetics on their “infants.” According to newest user declaration, one of several idol-toy players, the brand new post-2000 generation stands for the greatest ratio, reaching 43 %, accompanied by this new article-1995 age group ranks second, having a proportion within 26 % (“2021 Cotton fiber Doll People Sense Declaration” 2021). Hence, Age bracket Z, some body, anyone created between your later 1990s while the very early 2010s (Priporas ainsi que al. 2020), actively activates having idol-toy requests thanks to entertaining social network networks.
Regarding era of participatory fandom and you may lover economy, fans’ practices choice as well as their recognized relationship with idols are subjects off educational research. The way admirers relate to superstars might have been recognized as parasocial interaction-brand new nonreciprocal, imaginary communication ranging from admirers and you can news personae (Liebers and Schramm 2019; Yan and Yang 2021). Nowadays, fans positively stepping into this new parasocial relationships fantasize in the a near kinship which have idols, as long as they may manage, or perhaps provides an evident standard of affect their idols. Towards Chinese social network, there’s a pattern where admirers, particularly female, reference themselves just like the idols’ mothers, aunts, or sisters. When you find yourself earlier in the day research has extensively looked at parasocial relationship predicated on heterosexual norms and fans’ intimate goals about idols (i.age., “girlfriend/wife fans” out-of idols), absolutely nothing might have been recognized about “mom admirers”,“Mommy admirers,” refer to fans (usually women fans) who happen to be co-fostering idols/famous people since their elder feminine nearest and dearest. They say themselves as the mother of your own idol as they are indulgent in order to idols, delivering all of them given that precious, simple kids who are in need of the extra care (Yan and you will Yang 2021).